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T-SHIRT FACTORY
T-shirt Factory is a Egyptian brand that specializes in t-shirts printing customization through booths in malls. They were unsatisfied with their identity and wanted a younger much modern look.
T-shirt Factory old logo
T-shirt Factory new logo
The concept of the new logo:
Colors: black and white to communicate modern and also to be basic because the customer is the one that gives the t-shirts colors and life. Also to match with elements that will be added to the logo in animation.
Font: AVENIR typeface
Avenir is french for "future" it is also a geometric font which gives the brand the modern organized look.
Brand Elements: T-shirt Factory's costumers have different tastes and come to print for different purposes. So the elements are a playful touch to make the brand more interactive, variable and fit every taste.
Packaging: should be light and practical, not to take too much space in the booth and still capture the playfulness of the brand.
Social Media: through picture language and typography a youthful and trendy style is developed to show the brand's motto.
The Website: should be clear and easy to go through especially with the shopping steps, that involves choosing an already made artwork or uploading your own, choosing a blank t-shirt, all the way till checkout and payment.
Label on blank t-shirt
The Uniform
How the booth should look like after the rebranding.
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